Hi, Siddhita here.

Product decisions,built onbusiness truth.

I turn ambiguous problems into clear product decisions. From writing PRDs and running A/B tests to breaking down unit economics and designing GTM strategy — I've built 12 end-to-end case studies that show how I think, not just what I know.

Case studies: 12
Products analysed: 5+
Based in: Mumbai

About me

“I don't just analyse products — I try to understand why every decision exists and what it reveals about the business beneath it.”

I'm a Product Manager based in Mumbai, focused on product strategy, user behaviour, and business model design. My work sits at the intersection of user needs, execution, and measurable outcomes.

I built 12 case studies spanning user research, data analysis, GTM strategy, unit economics, and technical literacy. I've examined Razorpay's MDR concentration risk, Slice's default risk economics, Jupiter's secondary account problem, and CRED's exclusivity moat — treating each as a business problem first, a product problem second.

I'm drawn to products where the stakes are real. A poorly designed onboarding flow doesn't just hurt retention — it breaks trust. That weight makes the work matter.

Featured work

Top 3 Case Studies

Click any card to read the full analysis — hook, finding, and strategic recommendation.

01 / Funnel Analysis

Case Study 06

Fintech Onboarding Funnel Analysis

“Fintech onboarding looks like a UX problem — but it's actually a trust problem.”

Mapped drop-off across the full onboarding funnel and diagnosed the real driver behind 85% abandonment before first transaction.

KYC Drop-off
Trust Design
A/B Testing

02 / Product Strategy

Case Study 09

Jupiter Neo-bank Teardown (CIRCLES)

“Jupiter's biggest risk isn't competition — it's becoming exactly what they were built to replace.”

Applied the CIRCLES framework to diagnose Jupiter's secondary account problem and recommend a share-of-wallet growth strategy.

CIRCLES
Neo-banking
Share of Wallet

03 / Unit Economics

Case Study 10b

Slice Unit Economics Teardown

“Most people think Slice is a payments company — but it's actually a credit risk company disguised as fintech.”

Analysed LTV:CAC dynamics, MDR revenue model, default risk thresholds, and regulatory exposure across Slice's BNPL product.

LTV:CAC
Default Risk
MDR
BNPL

Complete portfolio

All 12 Case Studies

Case study

Key Insight

Skills

Capabilities

What I Bring

Applied across real product case studies spanning research, analytics, and strategy.

Core Product
Domain Knowledge
Unit Economics
Prioritization
PRD Writing
Product Strategy
GTM Design
Stakeholder Management

Analytics
Funnel Analysis
A/B Testing
Metrics Design
North Star
User Research

Technical
Technical Literacy
APIs & ML Basics
SQL

Contact

Let's Talk

Have a product challenge, role, or conversation in mind? I'd love to hear from you.